Duct Tape Marketing
by John Jantsch
A complete small-business marketing system: narrow the market, differentiate, build a 'marketing hourglass' (know, like, trust, try, buy, repeat, refer), content, referrals and a calendar. Practical, unglamorous and durable.
Read it if…
you run a small business and have no marketing system at all.
See the book →
Skip it if…
you want brand theory.
Try instead: Traction: Get a Grip on Your Business →
Three things you will actually use
- Strategy before tactics.
- Know, like, trust, try, buy, repeat, refer.
- Referrals are a system, not luck.
Do this first
Draw your marketing hourglass and find the empty stage.
Our verdict
The small-business marketing system.
See the book →
Compare with other Entrepreneurship books
Traction: Get a Grip on Your Business
Gino Wickman · Entrepreneurship
The small-company operating system.
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