Escape Velocity
by Geoffrey A. Moore
Moore on freeing a company from the gravitational pull of its past: category power, company power, market power, offer power and execution power, with a hierarchy of what to fix first. Useful strategic diagnostics.
Read it if…
your company's growth has flattened and you need to know which power is missing.
See the book →
Skip it if…
you want tactics; this is strategic framework.
Try instead: Dealing with Darwin →
Three things you will actually use
- Category power comes first.
- Asymmetric bets escape the past.
- Execution is the last power, not the first.
Do this first
Score your company on the five powers and pick the weakest to address.
Our verdict
Strategic diagnostics.
See the book →
Compare with other Entrepreneurship books
Living on the Fault Line
Geoffrey A. Moore · Entrepreneurship
Dated, with one lasting idea.
CLICK TO SEE
Seeing What's Next
Clayton M. Christensen, Scott D. Anthony and Erik A. Roth · Entrepreneurship
Disruption as forecasting.
CLICK TO SEEBrowse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.