Get Different
by Mike Michalowicz
Marketing that stands out: differentiate, attract, direct (DAD), with a hundred-experiment approach to finding what works. Practical and playful.
Read it if…
your marketing looks like everyone else's.
See the book →
Skip it if…
you want strategy; it is tactics.
Try instead: The Automatic Customer →
Three things you will actually use
- Different beats better.
- Differentiate, attract, direct.
- Test a hundred small things.
Do this first
Run three 'different' experiments this month.
Our verdict
Different beats better.
See the book →
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