The Automatic Customer
by John Warrillow
Nine subscription business models (membership website, all-you-can-eat library, private club, front-of-the-line, consumables, surprise box, simplifier, network, peace-of-mind) and how to add one to any business. Specific and well researched.
Read it if…
you want recurring revenue and need a model.
See the book →
Skip it if…
you already run subscriptions.
Try instead: The Art of Selling Your Business →
Three things you will actually use
- Recurring revenue changes your valuation.
- Nine models; pick one.
- Reduce churn before you add customers.
Do this first
Pick the model that fits and design the offer.
Our verdict
Nine subscription models.
See the book →
Compare with other Entrepreneurship books
The Art of Selling Your Business
John Warrillow · Entrepreneurship
The exit, step by step.
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