Growing a Business
by Paul Hawken
The 1987 classic from Smith & Hawken's founder: start with too little money, let the business grow from the problem you solve, and treat the company as an expression of character. Gentle, wise and still fresh.
Read it if…
you want a humane, old-school philosophy of starting up.
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Skip it if…
you want tactics.
Try instead: Let My People Go Surfing →
Three things you will actually use
- Too much money hides mistakes.
- The business is you, enlarged.
- Grow at the rate you can learn.
Do this first
Read the chapter on 'the trade' and why good businesses solve a problem the founder had.
Our verdict
Humane entrepreneurship.
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Compare with other Entrepreneurship books

Conscious Capitalism
John Mackey and Raj Sisodia · Entrepreneurship
Purpose-driven capitalism.
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