Let My People Go Surfing
by Yvon Chouinard
Patagonia's founder on building a company he never wanted: product, production, distribution, image, financial, human resource, management and environmental philosophies. The flex-time title is the least of it; the quality obsession is the core.
Read it if…
you want to build a company around values and still make money.
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Skip it if…
you want pure growth advice.
Try instead: Finish Big →
Three things you will actually use
- Make the best product; cause no unnecessary harm.
- Hire people who love what you make.
- Profit is the result, not the goal.
Do this first
Read the product philosophy chapter and apply its checklist to your product.
Our verdict
Values that make money.
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Compare with other Entrepreneurship books
Conscious Capitalism
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Purpose-driven capitalism.
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