In the Plex
by Steven Levy
Levy's inside history of Google through 2011: search, ads, culture, China, and the founders' philosophy. Well-sourced and detailed.
Read it if…
you want Google's story with access.
See the book →
Skip it if…
you want the post-2011 Google.
Try instead: The Facebook Effect →
Three things you will actually use
- Data-driven everything.
- Engineers rule.
- Scale changes ethics.
Do this first
Read the chapters on the AdWords auction.
Our verdict
Google, from inside.
See the book →
Compare with other Entrepreneurship books

The Facebook Effect
David Kirkpatrick · Entrepreneurship
Formative years, sympathetically.
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