The Facebook Effect
by David Kirkpatrick
The authorized early history of Facebook through 2010: Zuckerberg's choices, the growth decisions, the platform and the early privacy controversies. Sympathetic and informative about the formative years.
Read it if…
you want Facebook's founding years from a reporter with access.
See the book →
Skip it if…
you want the critical account; see An Ugly Truth.
Try instead: Masters of Doom →
Three things you will actually use
- Growth decisions set culture.
- Founder control shapes everything.
- Early choices compound.
Do this first
Read the chapters on the News Feed launch.
Our verdict
Formative years, sympathetically.
See the book →
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