Inspired
by Marty Cagan
Cagan's guide to how strong tech companies discover and deliver products customers love: empowered product teams, continuous discovery, prototypes before engineering, and the product manager's real job. The second edition is the standard text for product management.
Read it if…
you are a product manager or founder building software and want the discipline done properly.
See the book →
Skip it if…
you are outside tech; the lessons translate poorly.
Try instead: Zig Ziglar's Secrets of Closing the Sale →
Three things you will actually use
- Discover before you deliver.
- Teams should be given problems, not feature lists.
- Prototype cheaply; build expensively.
Do this first
Test your next feature idea with a prototype on five customers before writing code.
Our verdict
The product-management standard.
See the book →
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