Killing Marketing
by Joe Pulizzi and Robert Rose
Marketing as a profit center: build media properties that make money themselves, then sell products to the audience. Case studies from Arrow Electronics to Red Bull.
Read it if…
you want marketing to pay for itself.
See the book →
Skip it if…
you are new to content marketing; see Epic Content Marketing.
Try instead: Youtility →
Three things you will actually use
- Marketing can be revenue.
- Own the audience.
- Monetize many ways.
Do this first
Read the chapter on the media model.
Our verdict
Marketing that earns.
See the book →
Compare with other Entrepreneurship books
Browse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.