Leading the Revolution
by Gary Hamel
Hamel's call for business-concept innovation and internal activism, famously using Enron as a positive example before its collapse. The thesis survives the embarrassment; read it with that caveat.
Read it if…
you want Hamel on radical innovation and can tolerate the Enron problem.
See the book →
Skip it if…
the Enron chapters would undermine your trust in the rest.
Try instead: How to Grow Your Small Business →
Three things you will actually use
- Innovate the business concept, not just the product.
- Activists inside companies drive change.
- Judge ideas apart from unfortunate examples.
Do this first
Sketch one radical variation on your business concept and test it on a customer.
Our verdict
Thesis survives Enron.
See the book →
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