Lean Customer Development
by Cindy Alvarez
A practical manual for customer interviews: finding people, what to ask, what not to ask, how to synthesize, and how to use the findings. The most hands-on of the lean books.
Read it if…
you know you should talk to customers and do not know how.
See the book →
Skip it if…
you have run hundreds of interviews already.
Try instead: Testing Business Ideas →
Three things you will actually use
- Ask about past behavior, not future intent.
- Listen for workarounds; they reveal problems.
- Synthesize weekly.
Do this first
Schedule five customer conversations this week using the book's question templates.
Our verdict
The interview manual.
See the book →
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