The Invincible Company
by Alexander Osterwalder, Yves Pigneur, Fred Etiemble and Alan Smith
The Strategyzer team on managing a portfolio of existing and new business models, with pattern libraries and a culture map. Visual and corporate, aimed at innovation leaders in large firms.
Read it if…
you manage innovation portfolios in an established company.
See the book →
Skip it if…
you are a founder with one business.
Try instead: The Lean Product Playbook →
Three things you will actually use
- Explore and exploit need different management.
- Business model patterns can be borrowed.
- Innovation needs a portfolio, not a bet.
Do this first
Plot your business models on the explore/exploit portfolio map.
Our verdict
Portfolio thinking, visualized.
See the book →
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