Losing the Signal
by Jacquie McNish and Sean Silcoff
BlackBerry's rise and collapse: the co-CEO structure, carrier dependence, dismissing the iPhone, and the slow response. The best corporate case study of a leader missing a platform shift.
Read it if…
you want to understand how a dominant company misses the obvious.
See the book →
Skip it if…
you want a positive story.
Try instead: Made in Japan →
Three things you will actually use
- Your customers may not be your users.
- Co-CEOs blur accountability.
- Strengths become blinders.
Do this first
Read the chapter on the iPhone launch reaction.
Our verdict
Missing the platform shift.
See the book →
Compare with other Entrepreneurship books
Made in Japan
Akio Morita with Edwin M. Reingold and Mitsuko Shimomura · Entrepreneurship
Sony's founder, firsthand.
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