Marketing Warfare
by Al Ries and Jack Trout
Clausewitz applied to marketing: defensive, offensive, flanking and guerrilla strategies depending on market position. Dated cases, useful frame.
Read it if…
you want to pick a strategy that fits your size.
See the book →
Skip it if…
military metaphors leave you cold.
Try instead: Focus: The Future of Your Company Depends on It →
Three things you will actually use
- Strategy depends on position.
- Leaders defend; challengers attack the weakness in strength.
- Small players flank or go guerrilla.
Do this first
Identify which of the four positions you occupy.
Our verdict
Strategy by market position.
See the book →
Compare with other Entrepreneurship books
Focus: The Future of Your Company Depends on It
Al Ries · Entrepreneurship
Against line extension.
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