Matchmakers
by David S. Evans and Richard Schmalensee
The economics of multisided platforms: ignition, pricing, governance, from credit cards to app stores. Rigorous and readable.
Read it if…
you want platform economics from economists.
See the book →
Skip it if…
you want a startup guide.
Try instead: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google →
Three things you will actually use
- Solve the chicken-and-egg.
- Price one side to attract the other.
- Govern the platform.
Do this first
Read the chapter on ignition.
Our verdict
Platform economics.
See the book →
Compare with other Entrepreneurship books
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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