Your Music and People
by Derek Sivers
Marketing for musicians, from the founder of CD Baby, but every page applies to anyone making anything: be considerate, be weird, be persistent, keep a database, make it about them. Short chapters, no theory, decades of practice.
Read it if…
you make things and hate marketing; this is marketing as consideration.
Skip it if…
you want strategy at scale; this is for one person with a product.
Three things you will actually use
- Marketing is being considerate.
- Be the one who follows up.
- Make it about them, not you.
Do this first
Read 'be an extreme character' and do one thing that makes you easier to describe.
Our verdict
Marketing as consideration.
Compare with other Entrepreneurship books
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John Warrillow · Entrepreneurship
A practical fable; useful for any owner who wants options.
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