Book Reviews › Career › Microstyle
Honest review · Career
Microstyle
by Christopher Johnson
A linguist on tiny writing: names, headlines, slogans, tweets, with the principles of sound, meaning and surprise. Clever and specific.
Read it if…
you write headlines, names or short copy.
See the book →
Skip it if…
you write long form.
Try instead: Writing Without Bullshit →
Three things you will actually use
- Short writing has its own craft.
- Sound matters.
- Surprise earns attention.
Do this first
Rewrite one headline five ways using sound and surprise.
Our verdict
The craft of the tiny.
See the book →
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