My Life and Work
by Henry Ford with Samuel Crowther
Ford's 1922 business philosophy: the assembly line, the five-dollar day, price cuts to expand the market, service over profit, and his opinions on everything. Read for the production thinking; be aware of the man's darker views elsewhere.
Read it if…
you want the original thinking behind mass production.
See the book →
Skip it if…
you cannot separate the ideas from the author's bigotry, which this book largely omits.
Try instead: How to Sell Your Way Through Life →
Three things you will actually use
- Cut the price; the market grows.
- Pay workers enough to be customers.
- Simplify the product; then the process.
Do this first
Read the chapters on the five-dollar day and price reduction.
Our verdict
Mass production, from its maker.
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