Never Lose a Customer Again
by Joey Coleman
Coleman's eight phases of the first 100 days of a customer relationship, assess, admit, affirm, activate, acclimate, accomplish, adopt, advocate, with tactics for each. Focused on onboarding, which most companies neglect.
Read it if…
you lose customers in the first months and do not know why.
See the book →
Skip it if…
you have no churn problem.
Try instead: The Ultimate Question 2.0 →
Three things you will actually use
- The first 100 days decide retention.
- Buyer's remorse is predictable; preempt it.
- Celebrate the first accomplishment.
Do this first
Map your first 100 days of customer experience and find the silent gaps.
Our verdict
The first 100 days.
See the book →
Compare with other Entrepreneurship books
The Ultimate Question 2.0
Fred Reichheld with Rob Markey · Entrepreneurship
NPS from the source.
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