New Sales. Simplified.
by Mike Weinberg
A blunt, practical guide to new-business development: build a finite target list, write a sharp sales story (issues you address, outcomes you deliver), master the proactive call, and run the sales call properly. Weinberg is a working coach and the book reads like one.
Read it if…
you have been handed a territory or a quota and nobody taught you how to hunt.
Skip it if…
you are in account management rather than new business.
Three things you will actually use
- A finite, strategic target list beats an endless one.
- Your story should be about their problems, not your product.
- Prospecting is a job, not an interruption.
Do this first
Rewrite your sales story around customer problems and cut every product feature from it.
Our verdict
How to hunt, plainly.
Compare with other Career books
The Closer's Survival Guide
Grant Cardone · Career
A catalogue of closes, with judgement needed.
CLICK TO SEE
Browse all Career book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.