Sell or Be Sold
by Grant Cardone
Cardone's argument that selling is a life skill: every interaction is a sale, conviction sells, price is rarely the real objection, and massive action beats technique. It is loud, repetitive and energising, with little evidence and some genuinely useful pages on agreement and follow-up.
Read it if…
you need a shot of energy and a few blunt rules more than a method.
Skip it if…
you want research-based selling; see SPIN Selling.
Three things you will actually use
- You are either selling or being sold.
- Conviction is the first requirement.
- Follow-up wins the deals technique loses.
Do this first
Follow up with every open prospect you have today, in writing.
Our verdict
Loud, energising, light on evidence.
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