Pitch Anything
by Oren Klaff
Frame control: the pitch as a contest of frames (power, time, intrigue, prize), the 'croc brain' that hears pitches, and the STRONG method. Swaggering and useful for anyone who presents to money.
Read it if…
you pitch investors or executives and lose the room.
See the book →
Skip it if…
you dislike alpha posturing; there is plenty.
Try instead: Flip the Script →
Three things you will actually use
- Frames win before content is heard.
- Intrigue, then prize.
- Never be needy in the room.
Do this first
Read the chapter on frames and identify who held the frame in your last pitch.
Our verdict
Frame control.
See the book →
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