Product-Led Growth
by Wes Bush
The case for letting the product sell itself through free trials and freemium, with frameworks for choosing a model, onboarding and reducing time to value. Clear and SaaS-specific.
Read it if…
you run a software product and rely too heavily on sales.
See the book →
Skip it if…
you sell services or physical goods.
Try instead: Sales Pitch →
Three things you will actually use
- The product is the salesperson.
- Time to value decides conversion.
- Choose freemium or trial deliberately.
Do this first
Measure time to first value for a new user and cut it in half.
Our verdict
SaaS self-serve playbook.
See the book →
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