Zone to Win
by Geoffrey A. Moore
Moore's four-zone model for established companies: performance, productivity, incubation and transformation, each with its own metrics and governance, to allow disruption without killing the core. Compact and practical for executives.
Read it if…
you run an established company trying to launch a new business line.
See the book →
Skip it if…
you are a startup.
Try instead: Escape Velocity →
Three things you will actually use
- Separate the zones; do not blend metrics.
- Transformation needs the CEO's personal sponsorship.
- Incubation must not be judged by performance-zone numbers.
Do this first
Assign your initiatives to the four zones and check whether each has its own governance.
Our verdict
Four zones, clear governance.
See the book →
Compare with other Entrepreneurship books
Living on the Fault Line
Geoffrey A. Moore · Entrepreneurship
Dated, with one lasting idea.
CLICK TO SEEBrowse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.