Inside the Tornado
by Geoffrey A. Moore
Moore's sequel to Crossing the Chasm on what to do once a technology market tips: the bowling alley, the tornado, Main Street, and the different strategies each demands. Dated examples, enduring frame.
Read it if…
you have crossed the chasm and the market is taking off.
See the book →
Skip it if…
you are pre-chasm; stay with the first book.
Try instead: Zone to Win →
Three things you will actually use
- Different phases need opposite strategies.
- In the tornado, ship, do not customize.
- Main Street rewards segments and margins.
Do this first
Identify which phase your market is in and whether your strategy matches it.
Our verdict
After the chasm.
See the book →
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