Selling with Noble Purpose
by Lisa Earle McLeod
McLeod's research that salespeople driven by customer impact outsell those driven by quotas, and how to build a noble sales purpose. Inspiring and backed by her consulting data.
Read it if…
your team is quota-focused and burning out.
See the book →
Skip it if…
you dislike purpose language.
Try instead: Eat Their Lunch →
Three things you will actually use
- Purpose outsells quota.
- Customer impact stories drive effort.
- Leaders must model it.
Do this first
Write how your product changes one customer's life or business, specifically.
Our verdict
Purpose that sells.
See the book →
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