The Lost Art of Closing
by Anthony Iannarino
Iannarino's ten commitments buyers must make across a sale, time, explore, change, collaborate, build consensus, invest, review, resolve concerns, decide, execute, and how to ask for each. Replaces closing tricks with a sequence.
Read it if…
you lose deals late and do not know where they slipped.
See the book →
Skip it if…
you want one-call closes.
Try instead: The Only Sales Guide You'll Ever Need →
Three things you will actually use
- Closing is a series of commitments.
- Ask for each one explicitly.
- Skipped commitments kill deals later.
Do this first
Map a stalled deal to the ten commitments and find the one you skipped.
Our verdict
Ten commitments, in order.
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