Book Reviews › Entrepreneurship › Super Mario: How Nintendo Conquered America
Honest review · Entrepreneurship
Super Mario: How Nintendo Conquered America
by Jeff Ryan
Nintendo through Mario: from Donkey Kong to the Wii, with the company's strategy of reinvention. Lively and accessible.
Read it if…
you want Nintendo's story through its mascot.
See the book →
Skip it if…
you want the deeper account; see Game Over.
Try instead: Tell to Win →
Three things you will actually use
- Characters are assets.
- Reinvent the hardware.
- Fun is the strategy.
Do this first
Read the Donkey Kong chapter.
Our verdict
Nintendo via Mario.
See the book →
Compare with other Entrepreneurship books
Browse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.



