Tech-Powered Sales
by Justin Michael and Tony Hughes
Michael and Hughes on combining human selling with automation: the TQ (technology quotient) and stacks for outbound at scale. Energetic and specific; tools age fast.
Read it if…
you do outbound and want to multiply activity with tooling.
See the book →
Skip it if…
you sell by relationship and referral.
Try instead: Virtual Selling →
Three things you will actually use
- Technology multiplies, it does not replace.
- Sequence across channels.
- Personalize at scale carefully.
Do this first
Audit your tech quotient against the book's checklist.
Our verdict
Outbound with tooling.
See the book →
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Prescient framework.
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