The Experience Economy
by B. Joseph Pine II and James H. Gilmore
Pine and Gilmore's 1999 thesis that experiences are a distinct economic offering beyond goods and services, and businesses should stage them deliberately. Prescient and widely cited.
Read it if…
you want the framework behind experiential business design.
See the book →
Skip it if…
you want tactics.
Try instead: Customers for Life →
Three things you will actually use
- Stage experiences; do not just deliver services.
- Charge admission.
- Transformation is the next frontier.
Do this first
Map your offering on the goods-services-experiences-transformations progression.
Our verdict
Prescient framework.
See the book →
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