Sprint
by Jake Knapp with John Zeratsky and Braden Kowitz
Google Ventures' five-day process for answering a big product question: map on Monday, sketch Tuesday, decide Wednesday, prototype Thursday, test with five customers Friday. It is specific down to the hour and genuinely works for teams that commit the week.
Read it if…
your team argues about what to build and needs a fast, structured way to test it.
See the book →
Skip it if…
you work alone; the process needs a team and a decider.
Try instead: Growth Hacker Marketing →
Three things you will actually use
- Prototype a facade, not a product.
- Five customer interviews reveal most patterns.
- A decider prevents consensus paralysis.
Do this first
Block five consecutive days, name a decider and run the sprint on your biggest open question.
Our verdict
Hour-by-hour, and it works.
See the book →
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