Growth Hacker Marketing
by Ryan Holiday
Holiday's short primer on the startup approach to marketing: product-market fit first, find your growth hack, go viral by design, then retain and optimize, with Dropbox, Airbnb and Hotmail as cases. It is a brisk introduction; the tactics have aged, the mindset has not.
Read it if…
you want a one-sitting introduction to growth thinking versus traditional marketing.
See the book →
Skip it if…
you want current growth tactics; the examples are a decade old.
Try instead: The Greatest Business Decisions of All Time →
Three things you will actually use
- Product-market fit is the first marketing task.
- Build sharing into the product.
- Retention beats acquisition.
Do this first
Ask whether your product is good enough that users would share it, and fix that before any campaign.
Our verdict
Brisk growth primer.
See the book →
Compare with other Entrepreneurship books
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The Most Successful Small Business in the World
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