The 22 Immutable Laws of Marketing
by Al Ries and Jack Trout
The laws of leadership, category, mind, perception, focus and more, in brisk chapters. Some examples aged badly; the principles did not.
Read it if…
you want marketing fundamentals in an hour.
See the book →
Skip it if…
you want digital tactics.
Try instead: Marketing Warfare →
Three things you will actually use
- Better to be first than better.
- Own a word.
- Perception is reality.
Do this first
Read the law of category and ask what you can be first in.
Our verdict
Marketing's laws.
See the book →
Compare with other Entrepreneurship books
Focus: The Future of Your Company Depends on It
Al Ries · Entrepreneurship
Against line extension.
CLICK TO SEE
Browse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.