Small Giants
by Bo Burlingham
Fourteen companies that chose to be great instead of big: Zingerman's, Anchor Brewing, Clif Bar, Righteous Babe. What they share: intimacy with place, customers and employees, and owners who kept control. The founding text of the 'stay small on purpose' movement.
Read it if…
you want a business that stays human-scale and excellent.
See the book →
Skip it if…
you want to scale fast.
Try instead: The Great Game of Business →
Three things you will actually use
- Growth is a choice, not a law.
- Mojo comes from intimacy.
- Control is worth more than capital.
Do this first
Read the Zingerman's chapter.
Our verdict
Great instead of big.
See the book →
Compare with other Entrepreneurship books
The Great Game of Business
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