The Copywriter's Handbook
by Robert W. Bly
The working reference: headlines, body copy, print ads, direct mail, brochures, web pages, email, with checklists and before-and-after examples. Less inspiring than Sugarman; more complete.
Read it if…
you need a desk reference for every format.
See the book →
Skip it if…
you want inspiration.
Try instead: Duct Tape Marketing →
Three things you will actually use
- Clarity first; cleverness never.
- Features tell; benefits sell.
- Write to one reader.
Do this first
Use the headline checklist on your next piece.
Our verdict
The desk reference.
See the book →
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