Unleashing the Ideavirus
by Seth Godin
Godin's 2000 book on word of mouth in the digital age: sneezers, hives, velocity, smoothness. Given away free to prove its own point. The examples are ancient; the vocabulary and the argument that ideas spread like viruses remain the basis of everything called 'viral' since.
Read it if…
you want the origin of viral-marketing thinking.
See the book →
Skip it if…
you want current tactics.
Try instead: We Are All Weird →
Three things you will actually use
- Ideas that spread, win.
- Find the sneezers.
- Make the idea smooth to pass on.
Do this first
Read the section on sneezers and identify yours.
Our verdict
The origin of 'viral'.
See the book →
Compare with other Entrepreneurship books
The Big Moo
The Group of 33 (edited by Seth Godin) · Entrepreneurship
Thirty-three voices, unsigned.
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