The Cult of the Customer
by Shep Hyken
Hyken's five cults customers move through, uncertainty, alignment, experience, ownership, amazement, and how to move them. Light and motivational.
Read it if…
you want an energizing service framework for a team meeting.
See the book →
Skip it if…
you want research.
Try instead: Never Lose a Customer Again →
Three things you will actually use
- Move customers to amazement.
- Consistency creates ownership.
- Employees go through the same stages.
Do this first
Identify where most of your customers sit on the five stages.
Our verdict
Light and motivational.
See the book →
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