The Little Red Book of Selling
by Jeffrey Gitomer
Gitomer's 12.5 principles of sales greatness in a brash, bullet-pointed format: kick your own ass, prepare to win, personal branding, people buy from friends. Loud and motivational, with real nuggets.
Read it if…
you want a short, energizing sales read.
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Skip it if…
you dislike hype and typography tricks.
Try instead: Little Red Book of Sales Answers →
Three things you will actually use
- People buy from people they like and trust.
- Prepare or lose.
- Value first; the sale follows.
Do this first
Read principle one and do the self-honesty exercise.
Our verdict
Brash and energizing.
See the book →
Compare with other Entrepreneurship books
Little Red Book of Sales Answers
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Quick-answer reference.
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Secrets of Question-Based Selling
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Underrated question method.
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