Sales Differentiation
by Lee B. Salz
Salz's nineteen strategies for standing out: what you sell and how you sell it, positioning, discovery and proposal differentiators. Precedes Sell Different! and overlaps with it.
Read it if…
you want the first of Salz's differentiation books.
See the book →
Skip it if…
you own Sell Different!.
Try instead: Hacking Sales →
Three things you will actually use
- Differentiate or discount.
- Positioning precedes pitching.
- Discovery is a differentiator.
Do this first
Write your differentiation statement in the book's format.
Our verdict
Differentiate or discount.
See the book →
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