The Sales Acceleration Formula
by Mark Roberge
HubSpot's first sales leader on building a sales machine with data: hiring to a scored profile, training to a repeatable process, coaching by metrics, demand generation and the technology stack. Precise and engineering-minded; some tactics date, the method does not.
Read it if…
you are scaling a sales team and want a systematic approach rather than instinct.
See the book →
Skip it if…
you run a small team where personal relationships dominate.
Try instead: Predictable Revenue →
Three things you will actually use
- Hire to a predictive scorecard.
- Train a process, not a pitch.
- Coach one metric at a time.
Do this first
Define the five traits that predict success for your reps and score every candidate.
Our verdict
Sales as engineering.
See the book →
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