From Impossible to Inevitable
by Aaron Ross and Jason Lemkin
Ross and Lemkin on hypergrowth: nail a niche, create predictable pipeline, make sales scalable, double deal size, do the time (it takes years) and embrace employee ownership. SaaS-focused with many examples.
Read it if…
you run a software company and want the growth playbook with realistic timelines.
See the book →
Skip it if…
you are outside SaaS.
Try instead: The Little Red Book of Selling →
Three things you will actually use
- Nail a niche first.
- Growth takes longer than you think.
- Deal size doubles with better targeting.
Do this first
Write the one niche where you are the obvious choice and focus there.
Our verdict
SaaS growth, realistically.
See the book →
Compare with other Entrepreneurship books
Little Red Book of Sales Answers
Jeffrey Gitomer · Entrepreneurship
Quick-answer reference.
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