The Sales Development Playbook
by Trish Bertuzzi
The standard on building SDR teams: strategy, specialization, recruiting, retention, execution and leadership, from a consultant who built dozens. Detailed and operational.
Read it if…
you are building or fixing a sales development team.
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Skip it if…
you have no SDR function and do not plan one.
Try instead: Tech-Powered Sales →
Three things you will actually use
- Specialize SDR roles.
- Hire for coachability.
- Plan the career path or lose them.
Do this first
Decide whether your SDRs should be inbound, outbound or both, and structure accordingly.
Our verdict
The SDR standard.
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Compare with other Entrepreneurship books
Tech-Powered Sales
Justin Michael and Tony Hughes · Entrepreneurship
Outbound with tooling.
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