The Secrets of Consulting
by Gerald M. Weinberg
Weinberg's witty laws of giving and getting advice: the Orange Juice Test, Rudy's Rutabaga Rule, the Law of Raspberry Jam. Funny and deeply true about change and clients.
Read it if…
you advise people and wonder why they do not listen.
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Skip it if…
you want a fee structure; see Weiss.
Try instead: Epic Content Marketing →
Three things you will actually use
- No matter what they tell you, it is always a people problem.
- The wider you spread it, the thinner it gets.
- Clients must own the solution.
Do this first
Read the first three laws and recognize your last engagement.
Our verdict
Weinberg's laws.
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