Traffic Secrets
by Russell Brunson
The third of the trilogy: finding your dream customer where they already gather, the Dream 100 for platforms, working into and buying your way into audiences, and building your own list so you are never dependent on one platform. The tactics age; the strategy of owned audience does not.
Read it if…
you have an offer and a funnel and no traffic.
Skip it if…
you have not built the offer yet; traffic to nothing is expensive.
Three things you will actually use
- Your customers are already congregating somewhere; go there.
- Rent attention, then own it through a list.
- Consistency on one platform beats presence on six.
Do this first
List the twenty places your ideal customer already pays attention and pick one to show up in daily.
Our verdict
Rent attention, then own it.
Compare with other Entrepreneurship books
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Give first; the platforms have moved on.
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Day Trading Attention
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Attention as a market, systematised.
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