Trust Agents
by Chris Brogan and Julien Smith
A 2009 guide to building influence online through trust rather than marketing: make your own game, be one of us, leverage, agent zero. The platforms have changed; the principles of showing up and helping are intact.
Read it if…
you want the early social-media playbook built on relationships.
See the book →
Skip it if…
you want current platform tactics.
Try instead: Netflixed →
Three things you will actually use
- Trust is the currency online.
- Be human at scale.
- Give before you ask.
Do this first
Help ten people in your field this week with no ask.
Our verdict
Early, principled, dated.
See the book →
Compare with other Entrepreneurship books
The Trust Economy
Philipp Kristian Diekhöner · Entrepreneurship
Trust as digital currency.
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