Yes!
by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
Fifty short chapters, each a research-backed persuasion tactic: hotel towel signs, the power of 'because,' the bandwagon, labeling, scarcity, handwritten notes. It is Cialdini's principles in tactical, bite-sized form, useful for marketers and managers who want specifics.
Read it if…
you want persuasion tactics in short, applicable units.
Skip it if…
you want the theory; see Influence.
Three things you will actually use
- Social proof: show what similar others do.
- Give a reason; any reason helps.
- Small commitments lead to large ones.
Do this first
Add a specific 'because' to your next request.
Our verdict
Tactical and bite-sized.
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