Change by Design
by Tim Brown
IDEO's CEO on design thinking as an organizational capability: inspiration, ideation, implementation, applied to products, services and systems. Thoughtful and broad.
Read it if…
you want to bring design thinking into a company.
See the book →
Skip it if…
you want hands-on exercises; see Kelley.
Try instead: How Innovation Works →
Three things you will actually use
- Start with human needs.
- Divergent then convergent.
- Prototype to think.
Do this first
Reframe one business problem as a human need.
Our verdict
Design thinking, organizationally.
See the book →
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