Co-opetition
by Adam M. Brandenburger and Barry J. Nalebuff
Game theory for business: the value net, complementors, changing the game by changing players, added value and rules. A durable strategy framework.
Read it if…
you want a rigorous way to think about competitors and partners.
See the book →
Skip it if…
you want tactics.
Try instead: The 22 Immutable Laws of Marketing →
Three things you will actually use
- Business is cooperation and competition.
- Complementors matter.
- Change the game.
Do this first
Draw your value net.
Our verdict
Game theory for business.
See the book →
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