How Innovation Works
by Matt Ridley
Innovation as gradual, collaborative, bottom-up trial and error, with dozens of case studies. Optimistic and well told.
Read it if…
you want to understand how new things actually arrive.
See the book →
Skip it if…
you want the lone-genius story.
Try instead: Co-opetition →
Three things you will actually use
- Innovation is recombination.
- Freedom to experiment.
- Failure is the method.
Do this first
Read the chapter on why innovation is gradual.
Our verdict
Innovation, bottom-up.
See the book →
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